Things are heating up around Planet Fitness after a video from a disgruntled member went viral.<\/p>\n
A woman in Alaska posted a photo of a transgender woman shaving in the women\u2019s locker room, accusing the gym of letting \u201cmen\u201d into a space she believed should be for cisgender women only. Her video rant spread quickly and ignited a nationwide debate.<\/p>\n
Planet Fitness responded by canceling her<\/em> membership, stating that members may use the locker room matching their gender identity and that acting in bad faith can lead to removal. The transgender woman faced no action.<\/p>\n More photos of the same trans woman have since circulated, prompting conservative groups to call for a nationwide Planet Fitness boycott.<\/p>\n The backlash has hit the company financially: Planet Fitness stock dropped from $66 to about $56 in just 12 days, and its market value fell by roughly $400 million.<\/p>\n","protected":false},"excerpt":{"rendered":" Things are heating up around Planet Fitness after a video from a disgruntled member went viral. A woman in Alaska posted a photo of a transgender woman shaving in the women\u2019s locker room, accusing the gym of letting \u201cmen\u201d into a space she believed should be for cisgender women only. Her video rant spread quickly…<\/p>\n