Albanian TV station Zjarr sparked debate by hiring young journalist Enki Bracaj to present news braless, challenging conservative norms in a predominantly Muslim country. The move, aimed at increasing viewership, quickly gained attention on social media, drawing mixed reactions.
Despite the controversy, the approach succeeded. Zjarr TV owner Ismet Drishti defended the decision, calling it a symbol of transparency in a politically manipulated climate, rather than an attempt to sell sex.