Tia Zakher, a 22-year-old TikTok creator, went viral after revealing she gave up skincare entirely—no products, not even water.
Her “do-nothing” approach, sparked by frustration after years of failed acne treatments, drew both skepticism and concern from followers.
Starting on March 14, she stopped touching her face completely. By April, noticeable skin changes raised questions, prompting her to share the method, which she calls the “caveman” regimen, in a video that’s now topped 10 million views.