Bad Bunny delivered one of the most memorable Super Bowl halftime shows in recent years—but he won’t be getting paid for it.
Super Bowl halftime performers do not receive a paycheck, no matter how famous they are. Instead, the NFL covers all production and travel costs, while the artist performs mainly for global exposure.
Apple Music reportedly pays the NFL about $50 million a year to sponsor the halftime show, with around $15 million going toward production expenses like set design, dancers, security, and marketing. However, none of that money goes directly to the performer.
While there’s no salary, the career boost can be huge. Last year, Kendrick Lamar’s halftime show drew 133.5 million viewers, and his music saw a massive spike afterward.
Bad Bunny is already experiencing similar benefits. After his recent Grammy wins, searches for “Bad Bunny tour” jumped over 1,500 percent, and he gained more than 900,000 new Instagram followers.
So even without a paycheck, the exposure alone makes the performance incredibly valuable.