Tia Zakher, a 22-year-old TikTok creator, went viral after revealing she quit her skincare routine entirely—no products, no washing, not even water. After trying countless acne treatments with little success, she stopped touching her face on March 14.
The drastic “do-nothing” or “caveman” approach quickly sparked curiosity and backlash, with viewers accusing her of faking results and expressing concern. When followers noticed changes like flakiness and discoloration, Zakher posted a video explaining her experiment, which has now gained over 10 million views.